Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? 

I'm Kyle Harris. I'm personable, determined, possess leadership qualities, and am good at reading people. I'm good at making processes more efficient, troubleshooting, and problem-solving. I have lived in many different countries all over the world, so I've learned a lot from different peoples and cultures. I'm aspiring to launch an application that connects golfers with other golfers. This business, hopefully, would help me connect with other golfers, help others connect with other golfers, and I'd be making money from it.


2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

Many golfers have the unmet need of wanting to play and not having anyone they know to play with. Instead of teeing off with some random person you know nothing about, I'm offering an application that displays information about other local golfers in the area such as skill level, courses they frequent, and character traits and behaviors. This will increase one's pool of friends that play golf, and now your chances of finding someone to play with that you actually like increases.


3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

Golfers. I really don't know how to give much more detail than that. Literally, anyone who plays golf and owns a smart phone.


4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

Well, the app is free but if they want to use more features or use unlimited services, they'd have to pay a fee. This is what is commonly referred to as "freemium". The people I've talked to are typically people just starting out with golf. They enthusiastically want to play golf, but don't know many golfers and they are not comfortable enough to play with randoms due to a potential embarrassing skill difference. But this is just not for beginners. For instance, if a female golfer wants to play with other female golfers. Or senior golfers find other seniors. People will also care because golf isn't just for fun, but for networking. The more people you know, the better.


5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

To both questions: this idea. I have an idea that no one else has implemented yet: an application-based social network of golfers.



If I had to evaluate these concepts myself and do a little introspection, I see some bad and good in this. The good is that the idea is original and have received lots of positive feedback from it, and I truly am a hard worker that could try to get this off the ground. But that's not good enough on its own. I have no idea on how to create an application, and I have no idea how to market it. I would need to do some recruiting to make this happen.