My idea is having an application where you can connect with golfers in the same style of Tinder. You can look at a person's skill level, what courses they like to play at, common interests, and if all of that looks good, you "match" and can book a tee-time together.
Product Service Mix
(for an application)
Advertising
|
Course Deals
|
Service/Data
|
Interrupted Advertising
|
Course Suggestions
|
Ad-Free
|
Continuous Advertising
|
Coupons Notifications
|
Unlimited Matching
|
Notification of Tee-time Vacancies
|
Instant Match Recognition
| |
Book Tee Times
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Full Service
|
Advertising - These are tangible. For the interrupted ad, you can be swiping through and have no choice but to look at new driver on sale, or maybe another application like a golf fame. For the continuous ad, this would be on display all the time. If clicked, the ad will open a webpage where you can get more information. Each time an ad is viewed or clicked, revenue is generated.
Course Deals - These are core benefits of using the application. You get suggestions on nearby courses you may not know about, receive notifications about deals going on at said courses, and receive notifications of available tee times. So say you've done some swiping and have about 8 "matches". You and your new golf buddy get a notification that says "available tee time for 2:04 pm at a discount price of only $14.99 + cart and range balls" and so you can message the person and see if they're interested and book the tee time. Every time a suggestion is taken, a coupon used, or a tee-time booked, I generate revenue from the course by receiving a cut.
Service/Data - These are augmented. They are additions to the service that are limited with the free edition. For instance, to use the app without ads for 1 month would be $2.99. To be able to swipe through matches without a limit, that would be $2.99. To let someone know immediately that you're interested in playing golf with them (sort of like the "super-like" function on Tinder), that would be $2.99. If you want to be able to book tee times through the app, that would be $2.99. Altogether that would be $11.99. But if you want all of these services exclusively, it's $9.99. I could also tweak the prices to represent 6 months, 1 year, and lifetime use.
Course Deals - These are core benefits of using the application. You get suggestions on nearby courses you may not know about, receive notifications about deals going on at said courses, and receive notifications of available tee times. So say you've done some swiping and have about 8 "matches". You and your new golf buddy get a notification that says "available tee time for 2:04 pm at a discount price of only $14.99 + cart and range balls" and so you can message the person and see if they're interested and book the tee time. Every time a suggestion is taken, a coupon used, or a tee-time booked, I generate revenue from the course by receiving a cut.
Service/Data - These are augmented. They are additions to the service that are limited with the free edition. For instance, to use the app without ads for 1 month would be $2.99. To be able to swipe through matches without a limit, that would be $2.99. To let someone know immediately that you're interested in playing golf with them (sort of like the "super-like" function on Tinder), that would be $2.99. If you want to be able to book tee times through the app, that would be $2.99. Altogether that would be $11.99. But if you want all of these services exclusively, it's $9.99. I could also tweak the prices to represent 6 months, 1 year, and lifetime use.
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