Amazon Whisperer

Since I'm offering a service instead of a product, this exercise will be difficult to complete (as Dr. Pryor himself noted), but I will attempt it nonetheless.  The current revenue drivers for my Athlete Finder phone app are ads, like they are for most apps.  If the customer doesn't want ads and desires more use from the app, they can pay a small monthly fee which is another revenue driver.  As far as the "next" thing my customers want, again, this hard to answer because I'm not actually providing a tangible product to begin with.  The only thing I can think of to enhance the service is to continually improve the app, poll customers, read reviews, add services, and constantly update the app making it continually relevant.  Since I can't go to Amazon and pick out a similar product, the best I can come up with is to find a similar app.  If I had to pick one, I would say Tinder.  Tinder is typically used to find local singles, but the idea is essentially the same with my app.  You select your sport, browse profiles of other athletes or weekend warriors, and if both people indicate a desire to play a game of golf, tennis, basketball, etc., then a text window pops up and you can talk about meeting up to play ball.  This app is essentially Tinder, except for athletes.  But this comparison goes off the exercise a little bit, because I can't exactly align Tinder with my existing business.  As expected, it was difficult to answer some of the questions because what I'm selling is a service and not a product.