Idea Napkin No. 2

*Items in bold are edits to the original.  Instead of the purpose of the app being to connect golfers, now the app connects athletes in any desired sport.  Changes are reflected below.*

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? 

I'm Kyle Harris. I'm personable, determined, possess leadership qualities, and am good at reading people. I'm good at making processes more efficient, troubleshooting, and problem-solving. I have lived in many different countries all over the world, so I've learned a lot from different peoples and cultures. I'm aspiring to launch an application that connects golfers with other golfers. This business, hopefully, would help me connect with other golfers, help others connect with other golfers, and I'd be making money from it. 


2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

Many athletes have the unmet need of wanting to play a particular sport and not having anyone they know to play with. Instead of playing with some random person you know nothing about, I'm offering an application that allows you to select a desired sport, displays information about other athletes in the area such as skill level, places they frequently play, and character traits and behaviors. This will increase one's pool of friends that play your sport, and now your chances of finding someone to play with that you actually like increases. 


3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common? 

Athletes, or anyone who just wants to play a particular sport, whether recreational or competitive. I really don't know how to give much more detail than that. Literally, anyone who plays sports and owns a smart phone can benefit from this application. 


4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

Well, the app is free but if they want to use more features or use unlimited services, they'd have to pay a fee. This is what is commonly referred to as "freemium". The people I've talked to are typically people just starting out with sports. They enthusiastically want to play their sport, but don't know many other athletes and they are not comfortable enough to play with randoms due to a potential embarrassing skill difference. But this is just not for beginners. For instance, if a female tennis player wants to play with other female tennis players, this app can help. Or senior bowlers find other senior bowlers.  People will also care because sports isn't just for fun, but for networking. The more people you know, the better. 


5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

To both questions: this idea. I have an idea that no one else has implemented yet: an application-based social network of athletes. 

If I had to evaluate these concepts myself and do a little introspection, I see some bad and good in this. The good is that the idea is original and have received lots of positive feedback from it, and I truly am a hard worker that could try to get this off the ground. But that's not good enough on its own. I have no idea on how to create an application, and I have no idea how to market it. I would need to do some recruiting to make this happen.

I'm supposed to summarize five main points I received from the feedback from the original idea napkin, but I don't have five.  I only have one, but it is the only constant critique I have received while I've been promoting this idea.  I think I have heard "why not include other sports too?" many, many times.  It's a fair point, and while people keep telling me golf might be too narrow of a market, I've just been worried that if I include all sports perhaps that is too wide of a market?  Regardless, I implemented the feedback into this idea napkin quite easily.  For the most part, I just took out the words "golf" and "golfers" and replaced them with "sports" and "athletes".