My Customer's Avatar

My idea is an app called ParPal.  My customers need two things: a desire to play golf, and the ability to use a smart phone.  If someone meets those two criteria, then they are a potential customer.  I get the idea of creating a specific customer avatar, but golf doesn't cater to a specific person.  Anyone can play.  It doesn't matter what they watch on TV, whether they have kids, or what the color of their car is.  If I had to get absolutely specific, I would say those newer to golf would benefit the most from the app, that way they can expand their pool of friends to play golf with.  They'll have to be fluent with technology, so my customer avatar would be someone young/middle-aged since most seniors I know have trouble keeping up with technology (my grandpa still doesn't know how to text).  Also, if you're new to golf, chances are you'll be bad.  You'll also be frustrated a lot.  So I think this avatar sums those qualities up nicely: a youngish new golfer that gets easily frustrated since golf is hard...which I can totally relate to.